GOLDI'S

This conceptual lab project features a one-night exhibition by a local Melbourne artist, hosted in her own home, required strong visual promotion to build awareness, attract the right audience, and communicate the intimacy of the event across multiple platforms. I developed a cohesive set of digital and print assets - including social media content and physical flyers - designed specifically for Facebook and LinkedIn. Platform choices and formats were guided by audience targeting strategies to maximise reach, engagement, and relevance, while maintaining a consistent visual identity across all touchpoints.