SKIMGUARD
Services
Visual Identity
Brand Strategy
Digital
Client
SKIMGUARD
Location
MLB, Australia
Year
2025
Credits
Creative Direction & Layout: Ninna Aguirre
Branding: Ninna Aguirre
Models generated with AI
Info
Existing RFID card designs often feel corporate, outdated, or purely functional, failing to resonate with a younger demographic who expect products to feel personal, expressive, and design-led. I therefore created a modern brand identity for RFID cards tailored to a younger audience, using bold typography, confident colour palettes, and clean visual systems. The branding elevates a functional product into a lifestyle-adjacent object, making everyday use feel intentional while remaining clear, durable, and scalable across touchpoints.








